by Lena Nyhus
Picketing against genital mutilation aka circumcision (both male and female) is sometimes somewhat of a Sisyphus task (you know, ancient Greek guy doomed to push a rock up a mountain slope in eternity only to see it rolling down again) a lot of hard work and not much to show for your effort.
That’s why I decided to employ memes to do the job. I had a gut feeling that they would be much more effective at catching people’s immediate attention than anything I could write and then maybe, just maybe, I would be able to enter into dialogue with people and be able to persuade one or two to denounce the barbaric practice of cutting into children’s genitals.
I went to the task with great enthusiasm and quickly produced a cute meme with the most precious thing we have in our lives – children.
It is cute isn’t it?
I shared it on our page http://www.facebook.com/justasnip and quite a few places on facebook and Twitter and was pleased to see that it took off quite fast. Within 24 hours I registered that it was shared just about a hundred places. By conservative estimate that gives it a reach of approximately 5.000 people.
That inspired a friend of mine, Svend Eide Joensen, to make a meme of his own.
A powerful message right?
I posted it to our page and several other places 2 days ago, just like I did with the previous meme. And looked forward to seeing it reach the same levels of fame as the one I made (after a day or two) and it did – within minutes! 12 hours later it had reached an estimated 100.000+ people. It is a powerful message indeed.
The number was reached by adding up the number of views, likes, comments and shares we could access on all the channels we had posted the meme to. Each facebook user has an average of 150 friends, if a third of them see the meme and perhaps 0,2-0,5% share…. Well, there you have it 100.000+ heads turned in 12 hours for the noble cause of keeping children intact world wide.
This will not be the last powerful meme from Just a Snip – on the contrary! – we have found our path.
I’ll let Svend explain Continue reading